Privacy Policy - Ice Axe Expeditions

Effective Date: December 15, 2025

This Privacy Policy (“Policy”) describes how Ice Axe Expeditions (“we”, “us”, “our”) collects, uses, and discloses information when you visit or use our website at [https://iceaxe.tv] (the “Site”), and informs you of your rights regarding that information.

By using the Site, you agree to the collection and use of information as described in this Policy.

It will notify you of the following:

What information we collect;
With whom it is shared;
How it can be corrected;
How it is secured;
How to address concerns over misuse of personal data.
How policy changes will be communicated; and

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g., to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

If you provide payment information or financial data (e.g. for bookings or deposits via our Shop/order system), we may collect relevant payment/billing information (unless that is handled by a third-party payment processor — in which case that processor’s terms apply).

Purpose of Collection / How We Use the Information

We use the information we collect for the following business and operational purposes:

To respond to your inquiries (contact requests, booking questions, customer support)
To manage and operate our services (e.g. bookings, payments, confirmations)
To send you updates, newsletters, promotional offers, or other communications — only if you have opted in to receive them
To monitor and analyze site usage, improve the Site, customize content, and understand how visitors use our Site
To detect, prevent, and address technical issues or abuse (security, fraud prevention, site maintenance)

Sharing & Disclosure of Information

We do not sell your personal information.

We may share information with the following categories of third parties, only as necessary:

Service providers and contractors who help us operate the Site (e.g. hosting providers, analytics providers, email service providers, payment processors)
Legal or compliance purposes, where required by law or to protect our rights (e.g. respond to legal requests, prevent fraud or abuse)
If we share your personal information with third parties for marketing or other purposes, we will only do so with your explicit consent — and we will provide a clear, conspicuous way for you to opt out.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number provided on our website:

See what data we have about you, if any.
Change/correct any data we have about you.
Have us delete any data we have about you.
Express any concern you have about our use of your data.

Your Privacy Rights (CalOPPA & Good Practice)

Because our company is based in California and our Site serves California residents, you have certain rights:

You can request to know what personal information we hold about you (if any)
You can request that we correct or delete any personal information we have collected from you (to the extent feasible)
If you previously consented to marketing or data-sharing, you can withdraw that consent at any time
You may opt out of any future marketing communications

Security & Data Protection

We take reasonable measures to protect the personal information we collect. For example:

We use secure protocols (HTTPS/SSL) for data transmission whenever sensitive information is submitted.
We limit access to personal information to employees, contractors or service providers who need it to do their job.
We require third-party service providers to commit to appropriate data-security standards.

Even with these measures, no method of transmission or storage over the Internet is 100% secure. Accordingly, we cannot guarantee absolute security, but we strive to protect your information responsibly.

Cookies & Tracking / Use of Third-Party Tools

Our Site may use cookies, tracking technologies, and third-party analytics or advertising tools to:

Analyze site usage and performance (analytics)
Remember your preferences (e.g. language or region)
Provide certain features, such as booking forms or interactive content

You may have the option to consent to or decline non-essential cookies and tracking (for example, marketing cookies, third-party analytics). If you opt out, some Site features may be limited or not available.

Booking

We request information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we’ll use this information to contact you.

Links

This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Updates to This Policy

We may update this Privacy Policy from time to time (for example, if we change our business practices, add new features or services, or to reflect changes in privacy laws).
If we update the Policy, we will revise the “Last updated” date, and — where appropriate — notify users by posting the updated version on the Site or via email (if you provided your email and opted in).

Other Provisions as Required by Law

Numerous other provisions and/or practices may be required as a result of laws, international treaties, or industry practices. It is up to you to determine what additional practices must be followed and/or what additional disclosures are required. Please take special notice of the California Online Privacy Protection Act (CalOPPA), which is frequently amended and now includes a disclosure requirement for “Do Not Track” signals.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone or via email.

Contact Information / Who Is Responsible

If you have any questions or concerns about this Policy or our privacy practices — or if you would like to exercise your data rights — please contact:

Ice Axe Expeditions
Address: 12242 Business Park Drive, Suite 4, Truckee, CA 96161
Phone: +1 530 582 1246
Email: questions@iceaxe.tv